making beverages simple


My passion is partnering with brands to chase what’s next in beverage. Fantastic drinks paired with strong brands that are truly differentiated in their competitive set and positioned for strong growth.

  • Beverage 101 playbook? No
  • An ‘Innovation Process’? Nope
  • Tips and Tricks? They get you only so far –

It’s customized, in-depth work on aligning a strong brand with a great beverage, and making certain the concept pulls all the elements together.

Beverage as a category is relentlessly challenging, and I help simplify how a brand scopes its foundation and formulation.

— Matt Sabo

Recent Work

My focus is funded start-ups and earlier stage brands that are preparing to scale, but I also partner with larger corporations as well – OLIPOP, Beam Suntory, Pompette, Brisan Group, Effen, Cruzan, Nomikai, Smirnoff, Captain Morgan, and Receptor Brands to name a few.

Many clients are operating in stealth mode, and lie low until their debut.

Microbiome happiness

What we’ve been up to:
OLIPOP is leading a new category of prebiotic tonics with microbiome benefits and an amazing soda taste with only 2-3 gram of sugar per can and 9 grams (!) of diverse fiber sources.


I love building the future of beverages, at a time when the category is exploding with innovation and investment across functional, non-alcohol, cannabis, and spirits.


Formulation + Brand Alignment

Slipstream focuses on concept-to-product fit, aligning your brand with a differentiated beverage.


My experience delivers time back to clients, while building stronger propositions. It’s a mix of R&D know-how and positioning your brand in the competitive set, and scoping the foundations of your beverage that does not compromise your vision.



Logan Square | Chicago, IL 60647