making beverages simple

“No army can withstand the strength of an idea whose time has come.”
— Victor Hugo


At heart, I’m a science geek who loves the world of beverages. I am endlessly curious about how people choose new drinks – discovering flavor experiences and being excited enough to share their favorites. It’s not simply about refreshment, or sustenance – we should create drinks that are truly exciting and that help us enjoy life.
Marketing and R&D work best when they meet and collaborate in real time – you’ll find me at that intersection. I took a foundation in engineering that taught me how to solve complex problems and then combined that love of a challenge with building fantastic new brand ideas that build a perfect concept-to-product fit. As an advisor and consultant in beverages across multiple categories, I partner with founders, entrepreneurs, CEOs, and technical directors in shaping their vision for new beverages.


— Matthew Sabo


I love building the future of beverages – the category is exploding with innovation and more investment now than ever before. Consumers demand for choice and transparency is leading this charge. I partner closely with founders in the start-up space and corporate-based entrepreneur teams because this is where tomorrow’s great beverage is being created.


Slipstream focuses on concept-to-product fit, sweating the details of an idea and helping translate your vision into a unique, stand-out beverage. I will show you how to tie together the marketing, brand, and technical aspects of your beverage so it’s positioned to grow organically based on a strong brand. This is clearly communicated in the beverage itself, and positioned for high sell-through and velocity with attractive margins.


I want to work with unique beverages and brands, so my approach is also custom fit for each client with every proposal respecting the individual demands necessary. My foundation in R&D and technical delivery + leading teams in a marketing capacity have given me an approach to pressure testing ideas. Let’s get started on your beverage today.

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.”
— Charles Mingus


I create drinks and recipes that excite people – that moment of discovery and delight are why I chase what’s next in beverage.

I founded Slipstream Innovation to share my excitement for inventing fantastic new drinks, giving your ideas the atmosphere to breathe, and growing them into scalable beverage brands. My experience across end-to-end product development delivers crucial time back to clients, along with quickly chasing solutions and prioritizing how best to launch their new beverage. I have deep expertise in alcoholic beverages from spirits and beer, to flavored cocktails, and in the growing demand for clean label and all-natural drinks, including functional beverages.

Who I Work With

Slipstream partners with beverage companies ranging from solo entrepreneurs & start-ups to the largest global corporations, tackling their product portfolio strategy, new innovation, and optimizations of existing lines.


  • Beverage Innovation
  • Concept + Liquid + Pack Fit
  • Consumer & Customer Insights
  • Commercialization
  • Marketing / Innovation Strategy
  • Portfolio Strategy
“We have to continually be jumping off cliffs and developing our wings on the way down.”
— Kurt Vonnegut


I have partnered with these companies & brands, plus a few that remain under wraps (top secret until launch, and coming soon!).

“I do not think there is any thrill that can go through the human heart like that felt by the inventor as he sees some creation of the brain unfolding to success…”
— Nikola Tesla


office: Logan Square | Chicago IL 60647